Kristy Krugh
owner & Principal
Strategist, coach
I’m about educating and empowering small business owners to take charge of your strategy and results. I don’t gatekeep all the marketing “secret sauce.” I simplify it and teach it to you.
But why would I take this approach when “support” in my industry is usually associated with handing everything off to someone so they can just do it for you?
There’s a reason I get a good 20% more out of niched expert marketing contractors (SEO, paid traffic, copywriting, funnel building, web development, etc.) when I engage them on behalf of my clients - it’s because I know enough about what they’re doing to wring out every drop of their expertise and have a co-creative relationship. I’m clear I cannot and don’t want to do their job and I’m also clear that I want serious results.
If you’re out here looking to outsource to a professional so you can keep operating in the dark, barely understanding what’s happening on the marketing side of your own business, I’m not the right partner for you.
You’ll notice that even my done-for-you services come with training and resources so you’re poised to keep getting results on your own long after our project has ended - which inherently means there’s always more work to do but there are ways to make that work fun and totally manageable and that’s squarely in my zone of genius.
Blindly outsourcing is the single best way to throw your hard earned profits into the paper shredder. But, if you’re willing to roll up your sleeves and dig in, trusting that I’m only going to share exactly what you need to know, you can gain enough mastery over your marketing channels to start responsibly delegating to niche contractors and getting great results.
my philosophy
Authenticity, relationships of all kinds, results, finding humor in challenging things, subject mastery, integrity, ethics, compliance, simple personalized strategies, timeless tactics and rescue Bulldogs.
Things I care a lot about
Things I couldn’t care less about
Fads, being your business guru (there’s no such thing), showing up on video with spinach in my teeth, marketing fluff, what other marketers say about my unconventional methods - because they work.
a little more about me - if you’re still awake
I was born, raised, educated and started my career in the Boston area, referenced by the “Wicked” in my company name. I had a storied career working with purpose-driven organizations for over a decade in the non-profit sector - I’ll let you read more about that on LinkedIn - and still work with charitable companies when their needs align with my service offerings.
I have a home in beautiful Bend, Oregon and work with clients here locally as well as across the United States and Canada with a high concentration of clients across New England.
I am a Gemini Sun, a pure Virgo rising and a Sagittarius Moon. I’m also a Projector in Human Design. I am here to guide. To ground creative ideas and dreams in reality and functional, sustainable systems. I am here to disrupt and dismantle the status quo for greater ease and joy.
I take managing my own energy very seriously because I know it reverberates out and deeply impacts each of my clients - especially those with whom I have an ongoing coaching relationship.
If you’ve made it this far, thank you. With all sincerity. I am in constant awe and gratitude at the opportunity I have been given to be in sacred service to my clients as they transform the communities and individuals they work in, with and for. And you taking the time to learn more about that really humbles me.
I know we’ll work together when and if it feels aligned.
I share loads of free insights on my socials and of course in my weekly 1 Minute Marketing emails.
I’m always happy to answer questions - slide into my DM’s or reply to my weekly email.